After his first daughter was born, Mark Zuckerberg donated $ 45 billion. This figure went to the founding of Chan Zuckerberg Initiative, a project that tries to solve many of the problems of the society.

Months after the launch of the foundation, the Facebook CEO was accused of marketing disguised as altruism. Some came to suggest that it was a complicated scheme of tax evasion.

Zuckerberg has shown his true commitment. He announced an ambitious project that aims to heal all the diseases of the world until the end of the century. This is a very ambitious initiative, which will not necessarily end when the life of his daughter ends, considering that life expectancy has increased and new advances could allow Humanity to reach one hundred years.

So Zuckerberg argues in the profile of the foundation on Facebook. For the start-up of the project, the foundation Chan Zuckerberg Initiative, will allocate 3,000 million dollars in the first ten years. The creator of Facebook and icon among millennials – the millennium generation, formed by all those young people who came to adulthood at the turn of the century  – announces that instead of investing in treatments, the 3,000 million of dollars will go to the search for cures.

They also announced the first project within the initiative. This is Biohub, a new space where researchers and engineers from the most prestigious US universities will seek ways to cure, prevent and manage all diseases. In another order, the Japanese city of Shibushi known for its eel breeding business, has spread a spot that, despite having become viral, has not been fully accepted by the sector.

These are images of a teenage girl eating next to a pool while a voiceover says: “I decided I would do anything for her as much as I could. I fed her with lots of delicious food. I let her sleep well.” At the end of the spot, the girl turns into an eel when throwing herself into the pool and later appears the fish roasting. The controversy has been very hard.

Some groups have accused the spot of sexism and and that it incites kidnapping and cannibalism, criticisms that have forced those responsible for the advertising action to withdraw the commercial.

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.