The Zenia Boulevard Shopping Centre, managed by Nhood and owned by Ceetrus and CBRE Investment Management, has launched the “Listening Project”: An active listening program whose objective is to directly involve customers in all the improvement actions that are currently being carried out, with a planned investment of 18 million euros. With this the management hopes to attract their suggestions in aspects such as the business aspect, services, children’s areas, playgrounds, marketing campaigns, sustainability and digitization of the commercial area.
Cristina Ros, director of the shopping centre, said, “for the whole team, the “Listening Project” is an opportunity to find out first-hand the opinions and thoughts of our customers, involving them directly in the project that we are currently developing. Every year we carry out market studies that are fundamental in the process of improving our shopping centre, adapting our objectives to the needs of our visitors. For us, transparency and co-creation with our clients is of vital importance”.
The meetings (focus groups) that are held with clients within the framework of the “Listening Project” began at the beginning of last March, coinciding with the beginning of the first phase of the reform of the centre. Meetings have subsequently been held on a weekly basis.
The focus groups are divided into two parts: First, the participants are asked in detail about numerous aspects of the center: attributes of the center, evaluation of general services, events, sustainability, competition, commercial leisure and restaurant offer, as well as the possible improvements that they would like to see made. Secondly, the overall reform project of the center is exposed, the philosophy in which it is inspired and all the projects that are being developed in the reform (theming of toilets, playgrounds, lighting, facades, soil, gardening, sustainability, digitization , etc.).
Anyone interested in participating can contact Zenia Boulevard through the customer service point. Dates of meetings, which would usually comprise of 8 to 10 people, can be flexible, depending on the individual, seniors, families, young people, etc.
Some of the aspects already contributed in the focus groups will see additional rest areas, as well as more shaded spaces and increasing children’s areas.