Torrevieja town hall has launched the “Torrevieja for equality” competition, a contest that uses the hashtag #TorreviejaPorLaIgualdad, to collect videos on the TikTok social network, to raise awareness in the fight for gender equality.
The competition is part of a national video project on the social network, Rodando por la igualdad, promoted by CortoEspaña and organised around March 8, International Women’s Day.
To participate it is not necessary to have professional equipment, a mobile phone is enough, and a good story to tell! Being part of the contest is as simple as uploading a video to TikTok with the contest hashtags (#TorreviejaPorLaIgualdad and #RodandoPorLaIgualdad) and filling out a registration form, where you can also find all the rules.
The theme of the contest will be anything relating to the fight for equality. The maximum duration of the videos will be 60 seconds and all the creative possibilities provided by the TikTok social network can be used. To be able to compete, it will be necessary for the entrant to live, study, work or be born in the locality, and they may send as many audiovisual pieces as they wish.
The contest has two prizes: a first prize of 200 euro and a second 100 euro. The deadline for registration is March 15 and the winners will be announced on March 22 after the jury’s decision, which will be made up of members of the Torrevieja society and personalities from the audiovisual sector.
In addition, and as a novelty in this second edition, the winning video will also compete for the national prizes, which have a total fund of 2,400 euro distributed as: 1st prize of 1,000 euro, 2nd prize of 500, 3rd prize of 400 euro, 4th prize of 300 and 5th prize of 200 euro. These national awards will be announced on March 30 and with them an ideal framework will be created throughout Spain for the dissemination and promotion of the event, as well as for the fight for gender equality.
The first edition of Rodando por la igualdad, held in 2021, had 60 locations in Spain, with more than 1,000 registered participants, exceeding 5 million total views on TikTok and 500 mentions in the media.
The objective of this initiative is to stimulate the creative capacity of residents while promoting awareness of sexual and gender diversity based on equality between women and men. For this, the TikTok platform has been chosen because of its popularity in the youngest strata of society and for the ease of audiovisual creation it provides.
