Orihuela continues its sustainable tourism transformation with the approval of three new initiatives, part of its Tourism Sustainability Plan, funded by the EU’s Next Generation program. The total investment amounts to €175,336.35, and the projects aim to make Orihuela a more resilient, efficient, and year-round destination.
Key Projects:
- Flood Prevention Infrastructure – Orihuela Costa
- Construction oversight awarded for stormwater reservoirs to reduce flood risk and adapt to climate change in the coastal area.
- Contracted to CAUCE Proyectos y Obras, S.A. for €5,808, to be completed in 4 months.
- LED Lighting Installation – Coastal Walkways
- Replacement of existing lighting with energy-efficient LED systems on beach promenades in Aguamarina, Flamenca, La Zenia, and Punta Prima.
- Aims to lower energy use, reduce emissions, and cut costs.
- Executed by Instalaciones Electricidad Paquete, S.L., for €129,028.25, with a 2-month completion time.
- Marketing Campaign for Sustainable Tourism
- A 12-month inbound marketing campaign to position Orihuela as a sustainable, authentic, and year-round tourism destination.
- Designed to attract eco-conscious, off-season travelers.
- Led by Moratallista, S.L., with a budget of €40,500.
These initiatives are part of Orihuela’s Tourism Sustainability Plan, which runs through 2026, aiming to create a more innovative, responsible, and climate-ready tourism model.
