What if dinner could feel like a hug from home? That’s exactly what Demi, founder of Dindins, set out to deliver.
It all started in a small Spanish kitchen, with Demi cooking for neighbours who were too tired, too busy, or simply overwhelmed to make a proper meal.
“They weren’t looking for gourmet or trendy,” she reflects. “They just wanted something real. Something warm. Something that made them feel cared for.”
Fast forward, and Dindins now feeds thousands of people each month, especially expats from the UK and the Netherlands, many of whom have found their way to sunny towns along the Costa Blanca.
But the principle remains unchanged: simple, honest meals made with real ingredients and real heart.
Comfort in a Box — with a British Accent
What truly sets Dindins apart isn’t the packaging, pricing, or even the convenience, it’s the humanity behind the food. The emotional connection. The memory-triggering bite of a proper cottage pie. The warmth of a handwritten note in the bag.
That connection is especially strong with Grandma Kate’s. Driven by Head Chef: Simon and Dindins’ best-loved collection of over 35 UK home from home meals. Think shepherd’s pie, fishcakes, sausage & mash, and other nostalgic staples made the traditional way.
“For our British customers, these meals often bring back memories of their own mothers or grandmothers,” says Demi. “It’s more than food. It’s belonging.”
And it’s not just UK expats who are finding comfort in Dindins’ meals we have a significant number of Dutch and Belgium customers ordering regularly from our menu’s.
For Every Taste and Lifestyle, a Collection That Fits
While Grandma Kate’s may be the emotional anchor, Dindins is a true collection of flavours and lifestyles:
- Prep2U: Balanced, calorie-controlled meals made for busy people who want to eat healthily without cooking.
- A Taste of Asia: Including authentic Indian and Indonesian dishes — a nod to the spice-lovers and heritage-seekers alike. Brits with a curry craving and Dutch expats longing for a good Rendang will both feel right at home.
- Chefs signature collection: designed by former Michelin chef Rali a premium range with elegant dishes like Salmon en Croûte and Beef Wellington, perfect for a special dinner at home.
Every dish is cooked fresh in a real kitchen, not churned out by machines.
“One of our Chefs Rali has cooked for royalty,” Demi smiles. “But she treats every meal like it’s for someone she loves. That’s the standard.”
Beyond the Meal: A Check-In, a Smile, a Human Moment
Behind each delivery is a small team that knows their customers by name, and often by story.
“We still write little notes by hand. We know which dog barks when we ring the doorbell. One of our drivers once carried groceries in for a regular client and put them away for her,” Demi laughs. “We’re not just dropping off food. Sometimes, especially for older customers, we’re the only human contact that day.”
And that care-first model isn’t going anywhere.
Dindins is currently expanding along the coast, particularly in areas with a high concentration of expats.
With more drivers, more routes, and more dishes coming soon, the mission stays the same: feed people like they matter. Because they do.
Why Dindins Works: The Psychology Behind the Plate
Eating well isn’t just about nutrition, it’s about feeling seen. Research shows that food rituals and familiar flavours can reduce feelings of loneliness and improve emotional wellbeing, especially in older adults or expats far from home.
Dindins taps into that power, not with flashy gimmicks, but with thoughtful consistency.
In short: Dindins is not a tech company pretending to care about food. It’s a food company built to care about its food and the people it feeds everyday, every week.
Ready to Taste It for Yourself?
Whether you’re craving Sunday roast vibes, clean eating convenience, or a fragrant bowl of Chicken Tikka, Dindins delivers, literally.
And if you’re reading this from the Costa Blanca, you’re in luck: new customers get 20% off with code PAPER20.
Check out the full menu here
