Zenia Boulevard Shopping Centre, managed by Nhood and owned by Ceetrus and CBRE Investment Management, reaffirms its commitment to diversity and inclusion with a special Valentine’s Day campaign under the slogan “Valentine’s Day Comes in All Colours.” This year, the shopping centre is celebrating love in all its forms, sending a clear message: Zenia Boulevard is an inclusive space, free from discrimination.
“We want all our visitors to feel that this is their space, regardless of their orientation or identity. We celebrate love without labels because love isn’t confined to a single colour or shape—it is experienced in countless ways,” explains Cristina Ros, Director of Zenia Boulevard.
Agustina Rodríguez, Orihuela’s Councilor for Social Welfare, emphasizes the importance of commitment to LGBTQ+ rights across all sectors, including the commercial space. She highlights that “Zenia Boulevard plays a key role in promoting inclusivity, ensuring that no form of discrimination is tolerated. Our goal is to make inclusivity a reality throughout the entire municipality, which is why all our initiatives carry the slogan ‘Orihuela Includes.’”
A Campaign with a Message and a Face
To reinforce its sense of community and connection, Zenia Boulevard has featured one of its own team members, Rocío, as a face of the campaign. Through various interactive activities and surprises, the shopping centre invites customers and visitors to take part in this unique celebration.
Experiences to Celebrate Love
To make this Valentine’s Day unforgettable, Zenia Boulevard has prepared a series of interactive experiences:
LOVE BOX (February 3-15): Customers who present a purchase receipt over €30 can enter a raffle for exciting prizes, including gifts from stores and luxury hotel stays with spa access.
LOVE CODE (February 8-15): An interactive game where visitors can scan heart-shaped QR codes displayed in store windows to win exclusive experiences.
KISS BOX (February 8-15): A special photo booth where visitors can capture their love and enter giveaways by sharing their pictures on Instagram.
Mariachi Concert (February 8): A live mariachi band will roam the shopping centre, serenading visitors with romantic Mexican melodies.
About Zenia Boulevard
Opened in 2012, Zenia Boulevard is the largest shopping centre in Alicante province, welcoming over 15 million visitors in 2024. Strategically located in Orihuela Costa, it boasts more than 160 retail stores.
In 2024, a major renovation was completed to enhance the centre’s facades, flooring, rest areas, green spaces, dining zones, and children’s play areas. The €18 million investment aimed to improve visitor experience and create a more modern, welcoming environment.
About Nhood
Nhood is a real estate operator specializing in urban regeneration and the management of mixed-use assets, with a focus on creating a positive social, environmental, and economic impact.
Founded in 2021 and owned by the Association Familiale Mulliez (AFM), Nhood operates in 11 countries, managing over 1,000 assets, including shopping centres and multifunctional spaces. With a team of over 1,000 experts, Nhood provides comprehensive solutions, from asset management to real estate development and promotion. Its mission is to create sustainable, connected spaces that foster community interaction and generate value for property owners and local communities, guided by principles of innovation, proximity, and sustainability.
