Torrevieja will once again participate in the International Tourism Fair (FITUR) in Madrid, taking place from January 22 to 26. Represented at the Costa Blanca stand and the Central Plaza of Turisme de la Comunitat Valenciana in Pavilion 7 of IFEMA, the city aims to highlight its unique offerings to visitors from around the globe.
Mayor Eduardo Dolón and Tourism Councilor Rosario Martínez emphasized the importance of FITUR as an opportunity to showcase Torrevieja’s diverse attractions. “We provide visitors with experiences that keep them coming back, balancing tradition with modernity,” stated Dolón.
A Diverse Tourism Offering
In 2025, Torrevieja will present a rich array of attractions: its stunning natural landscapes, celebrated gastronomy, and a harmonious blend of cultural heritage and contemporary entertainment. The city is renowned for the International Habaneras and Polyphony Contest, as well as modern music festivals like RBF and Brilla Torrevieja.
Torrevieja’s nationally acclaimed festivals and first-class sports facilities further enhance its appeal, enabling the city to host major events like the Unbroken Race, Torrevieja Half Marathon, and the FEDDY Intellectual Disability Football World Championship.
“Torrevieja se vive”
On January 22, Torrevieja will launch its new tourism campaign, “Torrevieja se vive,” in the Central Plaza. This campaign celebrates the city’s natural beauty, vibrant culture, and culinary excellence, presenting Torrevieja as a destination to explore, relax, and celebrate life.
Key Events at FITUR
Sports Calendar 2025: On January 23, Torrevieja will unveil its sports calendar, the XVII Euromarina Optimist Trophy and the 2nd Walking Football World Cup.
Children’s Tourism Guide: The Costa Blanca Municipality Hall will host the presentation of an interactive guide aimed at families, offering fun ways for children to discover the city.
Carnival of Torrevieja: The colourful and musical Carnival returns to FITUR, adding excitement to the city’s promotions.
Culinary Showcases: The Valencian Community Day will feature a showcase of Torrevieja’s gastronomy. Chef Mónica Andreu Pina from Las Cañas restaurant will prepare a traditional gazpacho marinero in a live cooking demonstration.
Cultural and Technological Highlights
In Madrid’s Callao Square, Torrevieja will host events like the Carnival and the Torrevieja Weekend, blending tradition with technological innovation. The Teatro Magno will host the “Save the Date” event, previewing major 2025 highlights, including esports leagues, music festivals, and cultural programs.
Torrevieja kicks off its FITUR promotion on January 21 with a press breakfast at Hotel Catalonia, setting the stage for an exciting year ahead.
