Hoteles Servigroup, the largest hotel chain in the Valencian Community, and owner of La Zenia Hotel, is set to expand to 20 properties this season following a record-breaking year of customer satisfaction. The Alicante-based chain operates hotels along the coasts of Alicante, Castellón, Murcia, and Almería, as well as in Manizales, Colombia.
As 2025 begins, Servigroup is working full throttle to finalize plans for a tourism season full of major innovations.
New Tourist Apartments in Benidorm
Alejandro Benito, Servigroup’s Director of Advertising and Communication, revealed a key update: the group is expanding its portfolio in Benidorm with its first-ever tourist apartment complex. “We plan to open a luxurious apartment complex overlooking the sea in Playa de Poniente by summer. It will feature a pool and all modern amenities, catering to the growing demand in this thriving area of Benidorm,” Benito shared.
This marks a groundbreaking move for Servigroup, offering a completely new product backed by the company’s 50 years of experience and dedication to the city.
A Leading Name in Spanish Hospitality
Servigroup is firmly established as one of Spain’s leading hotel chains, with beachfront properties in top destinations like Peñíscola, Alcocéber, Oropesa del Mar, and Benicasim in Castellón; Benidorm, Villajoyosa, and Orihuela in Alicante; La Manga del Mar Menor in Murcia; and Mojácar in Almería.
The chain’s philosophy centres on constant improvement, ensuring its services and facilities exceed the expectations of its increasingly discerning clientele. “We’re proud of our high customer loyalty rate. Guests who choose us often return to the same hotel or explore others within the group. That’s why we introduce new features every year to surprise and delight our loyal travellers,” Benito explained.
For 2025, these enhancements include new water slides at the Marina Playa and Marina Mar hotels in Mojácar (Almería), addressing the growing demand from families.
Exceptional Gastronomy: Servigroup’s Signature Difference
Servigroup stands out for its culinary excellence, prioritizing the highest-quality ingredients in its buffets and restaurants. The company sources its produce from the best local suppliers and its agricultural estate, El Clot, near the sea in Villajoyosa. From here, fresh fruits, vegetables, and even olive oil are delivered daily to the kitchens of all its hotels, offering guests unforgettable dining experiences as an essential part of their vacation.
Easy Booking and Personalized Service
Booking with Hoteles Servigroup is simple and efficient. Visit www.servigroup.es for the best deals and benefits. For personalized assistance, their reservations team can be reached at 965 85 59 00.
Start the year with a getaway on the horizon and experience everything that makes Servigroup a trusted name in hospitality.
