Torrevieja Gears Up for Greener Future with €3 Million EU-Funded Plan
On Tuesday, Torrevieja’s Deputy Mayor and Tourism Councillor, Rosario Martinez, presented a comprehensive Tourism Sustainability Plan at the Real Club Náutico Torrevieja (RCNT). Financed with nearly €3 million from European Funds, the plan focuses on four key areas:
- Green and sustainable transition
- Improved energy efficiency
- Digital transformation for enhanced competitiveness
- Introducing the ‘Torrevieja se vive’ Tourist Product Club
Following the plan’s presentation, Dr. Carlos Garulo, a renowned tourism expert, unveiled the ‘Torrevieja se vive’ Tourist Product Club. This initiative aims to:
- Professionalize and elevate Torrevieja’s tourist offerings by organizing and structuring them.
- Promote and market the destination collaboratively among local businesses.
- Ensure resource conservation while fostering local identity and economic growth.
- Develop a network of tourism-related companies and services.
- Bridge the gap between public and private tourism sectors.
- Create specialized tourism products and enhance the value of existing ones.
- Deliver high-quality experiences for visitors.
- Build tourist loyalty and attract new demographics.
Benefits of Joining the Tourist Product Club
The Product Club welcomes all local businesses that contribute directly or indirectly to Torrevieja’s tourism sector. Members will benefit from:
- In-depth insights gleaned from the Tourism Sustainability Plan, including active listening reports and tourism intelligence.
- Free consultations with leading tourism specialists.
- Greater opportunity to segment and specialize their offerings.
- Enhanced collaboration and joint marketing opportunities with other members.
Collaboration and Looking Forward
Torrevieja’s Mayor, Eduardo Dolon, expressed his gratitude to the city’s robust tourism sector, praising their “participation, professionalism, and commitment to constant improvement.” He emphasized the importance of public-private collaboration in promoting tourism initiatives and highlighted the role of digitization and sustainability in enhancing Torrevieja’s competitiveness.
The event concluded with an informative session on European funding opportunities available for Torrevieja businesses and SMEs, focusing on the Feder and Next Generation Funds which support advancements in digitalization and sustainability.
Further Information
For more details on the Tourism Sustainability Plan, please visit: https://sostenibilidadtorrevieja.es/
