The concerts planned in Torrevieja during the month of August will have an economic impact of more than 12 million euros. These are the estimates provided by the City Council as they contract Brilla Torrevieja (12 concerts between July 31 and August 18) and the Reggaeton Beach Festival (RBF) whose programming exceeds ten concerts on August 5 and 6. All of them will be held in the city’s Antonio Soria park.
The economic impact of both festivals will be enormously beneficial to the city, according to the technical reports that justify them, with attendance estimates of up to 45,000 people at Brilla Torrevieja and another 40,000 at the RBF.
The municipality has confirmed two advertising sponsorship contracts with the organising companies costing €360,000 to Brilla Torrevieja and €121,000 to RBF, a total outlay from the municipal budget of 481,000 euros.
Brilla Torrevieja will be held between July 30 and August 18 with twelve days of concerts. This will be its third consecutive year in Torrevieja.
The cost of these concerts that the City Council considers will be a major tourist attraction will be the payment of an exclusive advertising sponsorship contract. The municipality will pay for the dissemination to the radio media, regional and provincial press, national programs, social networks ( Tik Tok, Instagram, Facebook… ) and other conventional media.
In the case of Brilla Torrevieja, the contract is with the company La Música Mola, with the City Council contributing 363,000 euros. The planned program of concerts and performances is made up of India Martínez (July 30), Goyo Giménez (August 1), Melendi (August 3), Pica Pica (August 4), Superthings (August 7), Luis Piedrahita (August 8), Abraham Mateo (August 10), Black Eye Peas (August 11), Loquillo (August 12), Kid Keo (August 13), Galder Varas (August 15) and Israel Fernández (August 16).
With estimated ticket sales of ten thousand the 10, 11, 12, 13 and 16 and 3,000 for the remainder, the concerts will attract a total of 45,000 direct tourists and 150,000 indirect ones, which will earn the city between 4 and 5 million euros in hotels, restaurants, cafeterias and other businesses. In addition, there will also be a major benefit through the dissemination of the festivals through social media by each of the participating artists, some of them with many millions of followers.
An attendance of 20,000 people is expected on each of the reggaeton days with an estimated benefit of seven million euros, with the majority of people arriving from outside the city and which will generate a significant impact on all shops, accommodation and restaurants.
