With seven brands sponsoring the 2024/25 Professional Darts Corporation (PDC) World Darts Championship, the competition’s largest sponsorship deal in terms of annual value was with Paddy Power.
The title sponsorship agreement is worth an estimated $1.5 million a year for a period of three years. Overall, the championship is estimated to have generated $4.57 million in sponsorship revenue, reveals GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Post Event Analysis – World Darts Championship 2024/25”, reveals that the event is involved in a media agreement with the pay-TV broadcaster Sky, worth in total an estimated $93.47 million to air the championship on its platform across the UK and Ireland up until January 2026.
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Tom Subak-Sharpe, Sport Analyst at GlobalData, comments: “The PDC in 2024 was successful in agreeing to four new commercial deals with brands willing to partner with this year’s world championship.
With the help of Luke Littler, darts is going from strength to strength, with more brands becoming intrigued into becoming associated with some of the sport’s biggest events, including its most prestigious competition, the World Darts Championship.”
Sky’s viewership for this year’s World Darts Championship final averaged 2.7 million, with a peak audience reaching 3.1 million. Though lower than last year, these are very encouraging figures for the PDC, still higher than any other non-football audience in the last 12 months.
Subak-Sharpe continues: “The fundamental reason for such strong viewership numbers is the pull that teenager Luke Littler has for the UK public. Littler remains one of the sought after sports stars in the UK, with the public eager to witness his journey to dominate the sport.”
Subak-Sharpe concludes: “The biggest event in darts continues to establish a very strong commercial footprint, as new brands have been added to the portfolio of the event. With darts growing in popularity across many countries, viewership of the World Darts Championship should remain positive for many years to come.”
