January 15, 2025, marked a bittersweet and heartbreaking day for the traders of Alicante’s beloved esplanade market, affectionately known as “the hippies.” For over 40 years, this iconic market has been a vibrant hub for locals and tourists alike. But now, the merchants face the stark reality of an imminent closure, with eviction looming on January 31 unless an agreement is reached at the last minute.
“We Are Not Just Stalls – We Are Families”
The closure of the esplanade market impacts not just the vendors but entire families who rely on its operations to make a living. Lucía Ramello, spokesperson for the Association of Vendors of the esplanade, expressed the collective pain and uncertainty. “They are forcing us to close the stalls, but we don’t know what will become of us. I have families to support, bills to pay. My worker, who has been with me for 15 years and is deaf, has no future now,” she said, her voice trembling with emotion.
Each stall tells a story of resilience and dedication. Behind the handmade crafts and unique wares are single mothers, individuals nearing retirement, and generations of families who depend on the market. “This isn’t just a place of work; it’s our home, our history,” Ramello said.
A Legacy Spanning Decades
The “hippies” began setting up stalls on the Esplanade in 1979. During the 1990s, promenade renovations forced them to relocate temporarily to other areas, including Plaza Nueva and Paseo de Gadea. They returned to the Esplanade in 2001 with fixed stalls that eliminated the need for daily setup and teardown.
At its peak, the market boasted more than 80 stalls. Today, fewer than 30 remain, but nearly 60 families rely on its operation for survival. Despite challenges, the Esplanade market remained a cherished space for Alicante, offering vendors a refuge and a dignified place to work.
Uncertainty and Unrest
Many traders feel abandoned and disrespected by the local government. “My stall has been here for 45 years. I was ready to pass it to the third generation in my family, but now everything is disappearing,” said Rosana Sánchez, another long-time vendor. She criticized the government’s failure to offer a viable relocation plan.
The government team, led by the PP, defended the eviction as a way to “restore the Esplanade for the people of Alicante.” Councillor Cristina Cutanda suggested that vendors could move to space offered by the Port Authority, but traders argue that the location lacks essential safety and accessibility.
For many, the promises of relocation remain hollow. “I mortgaged my house to buy this stall, and now I don’t know how I’ll pay my bills or feed my children,” said vendor John Muenala.
A Farewell to Tradition?
For the stall workers, the market is more than just a source of income. “I’ve worked here for over ten years. Packing up feels like I’m leaving my home behind,” said Saman Hanif.
A demonstration has been scheduled for January 19, as vendors fight to protect their livelihood. “This market isn’t just our history; it’s our future. Without it, we have nothing,” Ramello said.
Time is running out, and for the hippies of the Esplanade, the battle for survival is far from over.
