The Trinidad Alfonso Foundation and the bakery company, Grupo Bimbo, have decided to renew their commitment to promote Valencian sport, with the aim of making projects aimed at promoting physical activity among children and young people in the Comunitat de l’Esport more sustainable.
The promotion and encouragement of grassroots sports is one of the three areas of action of the group presided by Juan Roig, along with the promotion of sporting events and support for athletes and clubs. Through various projects, values such as solidarity, respect, self-improvement and the importance of physical activity among young people are promoted. The ultimate goal of all these projects is to continue building the Valencian Community as the Comunitat de l’Esport from the grassroots level, aware that young people are the future of Valencian sport.
“We are very happy to continue with this agreement that we started last year. It is a source of pride for us, not only that institutions and companies join our projects, but also that they decide to renew the collaboration. This means that they are satisfied with the result of their support in making the Comunitat de l’Esport grow,” explained Juan Miguel Gómez, director of the Trinidad Alfonso Foundation.
“At Bimbo we believe in the transformative power of sport and a healthy lifestyle, especially from an early age. Therefore, we are delighted to once again collaborate with the Trinidad Alfonso Foundation in this project that shares Bimbo’s commitment to the well-being of people and to building a better world,” said Olga Martínez, Director of Corporate Affairs and Sustainability at Grupo Bimbo EMEA.
Grupo Bimbo, the world’s largest leading bakery, is an expert in food, which translates into a capacity to respond to consumer needs and trends, complying with the highest quality standards.
The Group works to offer the best foods, promoting responsible consumption and optimizing the nutritional profile of its products. To this end, the company has been making improvements in the nutritional composition of its products for years, improving the quality of the ingredients and offering clear and transparent information so that consumers can make their food choices with all the necessary information at their fingertips.
ABOUT THE TRINIDAD ALFONSO FOUNDATION
The Trinidad Alfonso Foundation is a non-profit organization chaired by Juan Roig. It was born in 2012 with the aim of promoting social actions that satisfy the maximum number of people, using sport as an example and as a way to spread the values of the Culture of Effort. The Trinidad Alfonso Foundation develops its work in three main lines of work: promoting the best events and infrastructures; promoting the values of sport among children and young people in the Valencian Community; supporting and providing scholarships to outstanding athletes with the best future. All this, always oriented to make the sports ecosystem of the Valencian Community bigger and bigger, with the aim of being recognized as the Comunitat de l’Esport.
ABOUT GRUPO BIMBO
Grupo Bimbo is the world’s leading and largest bakery company and a major player in snacks. It has 214 bakeries and other plants and more than 1,600 sales centres strategically located in 34 countries in the Americas, Europe, Asia and Africa. Its main product lines include boxed bread, pastries, sweet bread, cakes, cookies, toasted bread, English muffins, bagels, tortillas, flatbread and savoury snacks, among others. Grupo Bimbo manufactures more than 10,000 products and has one of the largest distribution networks in the world, with more than 3.3 million points of sale, more than 55,000 routes and more than 141,000 employees. Its shares are listed on the Mexican Stock Exchange (under the ticker symbol BIMBO) and on the U.S. over-the-counter market through a Level 1 ADR program under the ticker symbol BIMBO.
