Since launching at the end of June in Elche, the ride-hailing service Uber has registered more than 130,000 users in the municipality, the equivalent of more than half the registered population.
In the 60 days monitored, the profile of the average user is varied, but the foreign traveller predominates with 65% over the 35% of national or local travellers. On the other hand, the places where most people open the application are Alicante-Elche Miguel Hernández Airport, followed by the area around the Altamira Palace, the El Toscar neighbourhood, and Los Arenales del Sol.
Whereas towns like Torrevieja and Orihuela, the coast in particular, have seen huge problems in the summer with the lack of taxis, having had similar problems themselves previously, it looks like Elche may have found the key to unlock the transport problem.