As part of Orihuela’s Sustainable Tourism Plan, the Department of Tourism has announced a tender for services to design and implement an inbound marketing campaign to promote the city as a tourist destination.
The campaign has two primary objectives. First, it aims to showcase Orihuela’s tangible and intangible cultural heritage, targeting national tourists. The focus will be on Spanish residents aged 30 to 50 who enjoy traveling.
The second goal is to position Orihuela as an attractive and competitive tourism destination, boosting visitor numbers year-round, stimulating the local economy, and promoting sustainable development in the municipality.
The campaign’s success will be evaluated using key performance indicators, such as increased traffic to Orihuela’s official tourism website, enhanced reputation and perception of the destination, higher engagement on social media, and improved tourist satisfaction.
To achieve these goals, the selected contractor will be responsible for:
Developing digital content
Creating and publishing advertisements and videos for social media
Producing podcasts
Designing routes on Wikiloc
Optimising social media profiles
Improving search engine rankings
Placing advertisements in relevant media outlets
The campaign has a budget of €45,000 and will run for one year. It is funded entirely through a subsidy from Spain’s Ministry of Industry and Tourism under the Recovery, Transformation, and Resilience Plan, financed by the European Union’s Next Generation EU program.
This initiative aims to highlight Orihuela’s unique offerings, attract more visitors, and ensure the municipality’s sustainable growth as a tourism destination.
