• Up to 93% of consumers in the Valencian Community believe that climate change negatively affects the farming of some foods, mainly vegetables (62%) and fruits (60%), according to the ALDI Fresh Food Observatory.
  • Food waste is already a real problem for 96% of Valencian households and 8 out of 10 consumers (80%) admit that it is a matter of concern.
  • ALDI’s ‘Date of Extinction’ initiative focuses on how climate change can contribute to the disappearance of foods such as bananas, coffee, cocoa, honey or other products such as wine

Nearly 2 out of every 5 Valencian families (37%) have altered their shopping habits due to climate change. This is shown in a report by the ALDI Fresh Food Observatory, which reveals that the majority of consumers in the Valencian Community prioritise products in bulk or with less plastic in their packaging (62%), seasonal (58 %) or local (50%), in order to carry out a more sustainable and responsible purchase in consideration of the environment.

The ALDI Fresco Observatory confirms that the changes in habits of Valencian families are closely linked to a concern about the effects of climate change. In fact, 93% of consumers believe that climate change negatively affects the cultivation of some foods, mainly vegetables (62%) and fruits (60%); followed by fresh fish and shellfish (44%), fresh meat (24%) and fresh eggs (11%).

Another of the main concerns of households is food waste: 96% consider it a real problem and 8 out of 10 (80%) admit that it is something that worries them a lot. According to the report, the majority of Valencian men and women have already adopted measures to reduce food waste, such as buying limited quantities or only the amount to be consumed (69%), freezing food to consume it later (59%) or checking expiration dates (50%).

ALDI promotes environmental awareness with the ‘Extinction Date’ initiative

With the aim of raising awareness of the importance of acting more sustainably in our daily lives, ALDI has launched its ‘Extinction Date’ initiative this year, focused on publicising the impact of climate change on the cultivation of some foods. With this initiative, the supermarket chain intends to make visible the effects that adverse climatic factors, such as droughts or rising temperatures, can have on some foods and everyday consumer products such as bananas, coffee, cocoa, honey or wine, until causing its possible disappearance.

ALDI’s commitment to sustainability and responsible consumption

ALDI has spent years promoting sustainable initiatives to minimize its environmental impact and encourage change in the retail sector towards more sustainable practices. The supermarket chain maintains a commitment to local products and establishes relationships of trust with its more than 400 national suppliers.

In its more than 400 stores in Spain, ALDI has a selection of nearly 2,000 products, 80% grown, processed or produced in Spain, and offers certified products from sustainable crops, such as cocoa, coffee or tea.

ALDI is also working to reduce plastic in packaged food and its own-brand packaging, with the goal of making all its own-brand packaging recyclable, reusable and/or compostable by 2025. Since 2019, ALDI has further reduced by 1,730 tons of virgin plastic, redesigning its packaging so that it can also be recycled or reused. Likewise, ALDI carries out responsible water management in all phases of production and sale and promotes the use of green and clean energy for consumption. Along these lines, since 2018, 100% of the energy purchased in Spain is of renewable origin.


ALDI is one of the main supermarket chains in Spain, with a business model based on discounts. ALDI entered the Spanish market in 2002 and currently has more than 400 stores and nearly 7,000 employees. ALDI focuses its activity on offering high-quality products at the best price, which it obtains by buying from the best local, state and international suppliers and through its own brands, which represent 86% of its assortment and whose standards allow it to maintain the best quality ratio – price on your products.

The ALDI Nord group of companies is one of the largest food chains in the world. The discounter focuses all its efforts on offering basic quality products at the best price to customers in eight European countries. The key to the continued success of the ALDI Nord Group is its more than 86,000 employees in Belgium, France, Germany, Luxembourg, the Netherlands, Poland, Portugal and Spain.